Top 4 Signs Your Real Estate Business Needs a CRM

Customer relationship management is important in any business, however it is particularly vital for thriving real estate agents.

It allows you to oversee important prospect and client information in one place. Not only can you view contact information for your past clients and current leads, but you can also track your performance as a broker, manage tasks, and even create automated follow ups through email and social media.

At an early stage in the business, it might be fine to maintain client information through basic tools like an Excel spreadsheet or in notes. However, as your business grows, the amount of information might become overwhelming.

But how can you tell if your real estate business needs a CRM? Here are the top signs your real estate needs help managing customer information.

1. You can’t remember key details about your prospect.

Remembering key information about your prospect is vital to making the sale. When you know personal details about your prospect you are able to establish more trust and shows that you care about them. The personal relationship with your clients allows you to feel more confident and have more meaningful interactions with them.

According to the National Association of Realtors, most people know 3-5 others who will move each year. Because repeat business from past clients and recommendations can become a big part of your market, you need to ensure that they will remember and recommend you.

Remembering key information like the day they moved into their home, their dream home, hobbies or work can help you stand out from the competition as someone your past clients like and trust.

CRMs help you keep this information organized and in one place so you don’t have to go through all your different notes and spreadsheets.

2. You need help automating tasks and workflow

If you are feeling overwhelmed with how much outreach you need to do to get leads, it might be time to invest in customer relationship software.

CRM is a great way to automate outreach. You can schedule your emails to be sent at a certain time for a segmented list. Once you save the templates, you can personalize them so your customers feel like you are speaking directly to them.

Converting leads into a deal requires a ton of different actions depending on their needs and addressing them properly can have a huge effect on whether or not you close the deal.

But with the automated workflow, you won’t have to do this manually. The system will save you valuable time with scheduled actions like automated emails, a list of tasks for leads, and follow ups to qualify them. Some of the programs even have rating systems to show you how well you are doing at nurturing your leads through your automated campaigns.

3. You need mobile access client and broker data

Real estate agents are constantly on the go, whether they are at a showing or driving clients to the latest open house.

Many of the CRM apps will automatically integrate client data on your mobile devices so you can have access to information at any point. They can work on your smartphone or your tablets, allowing you to work offline so even if there is a bad internet connection you can still have all the documents you need.

The cloud based apps will allow you to build your database, letting you import your leads or contacts into the CRM.

4. You want everything in one place.

Having a great CRM allows you to keep all the necessary information in one place so you don’t have to worry about constantly searching for the document you need.

Not only will you have all your contacts in one place, but you will also have the data available to see what is working and what isn’t in real time. When you are able to track and measure what works easily you will be more successful over the long run.

It will give you information about your email open rates, the click through rates, the listings your clients are investigating and more. By knowing what works, you won’t have to guess and you will be able to repeat your past successes.