Real Estate CRM – Latest Trends to Watch Out For

Real estate CRM software has made huge strides from its early days when it was largely a desktop-based sales tool. It seems that each new year, there’s something new – vertical CRM, social CRM, cloud CRM, and more recently mobile CRM. New apps and vendors are constantly entering the ever expanding CRM market.

At its most basic, real estate business is about managing relationships between developers, sellers, buyers, brokers, agents, and financial institutions. The very nature of the extensive process of buying a property presents real estate with some unique challenges.

So what does the future hold for real estate CRM?

Easy-to-Use CRMs

Since the foundation of a marketing plan by a real estate professional depends on the establishment and growth of a good database, selecting the most suitable CRM that will be useful in implementing such a plan is critical. Therefore, it goes without saying that the best real estate CRM is the one you will be comfortable using.

Offers More Versatility

Real estate CRM systems are providing a variety of mixed features. Some are solely concentrating on information management and client interaction with clients, while others are offering additional tools for listings, marketing, finances, and documentation.

As you weigh your options, you will need to decide whether all your real estate business requires is a dedicated CRM system or whether your interests would be best served by a full business management system, with real estate CRM as a component.

Predictive Analytics Capabilities

In the coming years, more CRM platforms will be getting equipped with capabilities for predictive analytics. Experts predict that CRM systems will be powered by analytic engines, enabling them to offer customers real-time offers. This will be based on predicting their wants or types of service/products they might wish to buy next.

Along with CRM data, predictive analytics gives salespeople and marketers the opportunity of learning at a deeper level, the habits of the customers and then react to them in real time.

Greater Integration

CRMs will continue evolving from sales-oriented tools to sales and marketing platforms that are truly integrated. And if the developers and vendors of real estate CRMs are unable to keep up with the rising and changing demand, platform users will keep on switching systems, looking for the CRM that best suits their own current infrastructure.


Today, companies in the real estate industry want a comprehensive understanding of their customers. With endless connected devices generating massive amounts of data daily, it's more important than ever before to know how you can utilize such data in creating an even more personalized interaction with your customer.

Therefore, in the years ahead, players can expect to see more smart devices getting linked to real estate CRM. This will enable follow-ups for sales support, automated business notifications, and billing processes, redefining the customer service immediacy. There is more information to be found at the IXACT Contact website.