6 Key Details to Consider when choosing the best Real Estate CRM

Customer relationship management (CRM) software is used by businesses in all industries, including real estate. Using a real estate CRM, realtors can easily manage contact information, set up email campaigns, and keep track of the listings that they have already shown to clients. When searching for a CRM solution, consider the following 6 key details.

1. Initial Cost and Recurring Charges

When selecting the best real estate CRM software, realtors should first consider their budget. A quality CRM solution is not inexpensive. However, it is an expense that offers a potentially great return on investment.

Most CRM solutions either charge an initial fee or recurring monthly charges. Some CRM providers also allow businesses to pay for an entire year at a reduced cost compared to the monthly charges.

Besides the cost of the software, the CRM may include early termination fees and other contract terms that affect the total cost. These details should be factored into the decision-making process.

2. Features Offered by the CRM

While there are many CRM solutions that offer a range of similar features, each option also tends to have a few unique features. When comparing CRM options, these features may help one CRM stand out compared to the others.

For example, a realtor may require a CRM that offers a shareable calendar, task management features, or a drip email campaign. These features may not be available with every CRM. For more info, you can visit Ixact Real Estate CRM for their professional insights.

3. Number of Users for the CRM

Some CRM companies charge fees for additional user licenses to access the software. If more than one realtor at a real estate firm will be using the software, additional licenses may be required. These fees also factor into the total cost of the software.

4. Ease of Use and Available Training

CRM software often contains a long list of features, settings, and email campaign solutions. While some of these features may be self-explanatory, others require detailed instruction. To help users understand how to use these features, a CRM company may offer live training sessions. This is also another option that can add to the total cost of using a CRM solution.

5. Mobile Access and Cloud Storage

Realtors often spend a lot of time traveling to properties and showing locations to clients. Mobile features allow realtors to access the CRM from a tablet or smartphone. While visiting a property, the realtor can bring up the contact information and notes related to the clients that they are meeting, helping to provide better service.

Mobile access often requires cloud storage to give realtors access to the data from any location. Along with remote access, cloud storage also provides a more secure data management solution and reduces the risk of data loss.

6. CRM Software with Third-Party Integration

Many realtors already use email clients and other software to manage their daily tasks. Instead of getting rid of these programs, realtors can search for a CRM that offers third-party integration. The CRM should work with popular email clients, VoIP phone systems, and other commonly-used enterprise solutions.

Finding the best CRM requires research. Before purchasing this software, it is important for any realtor to consider the features and details that matter most to them, including the factors discussed.

4 Benefits of Real Estate CRM

Few industries are more enduring than the world of real estate. Whether the economy is bearish or bullish on the whole, and whether the real estate world’s going boom or bust, people always need homes, and the best real estate agencies are always there with the best options on the market. Part of what sets these agencies apart is their ability to keep track of their clients, as well as developments in the market. On average, Canadians move home just under every decade or two. People leave apartments for new apartments, make the move from apartments to homes, from bachelor pads to single story homes for newlyweds to two-story homes for full families, and everything in between. Keeping real estate CRM programs can help ensure that, when your clients are ready for the next big move of their life, you’re ready to assist them.

1. Organizing Your Files

One of the biggest challenges facing real estate agencies – and any big company, for that matter – is simply keeping all their files in order. With so many clients and so much incoming information about changes in the market, it can all be too easy to let things slip through the cracks. With CRM systems, you can not only keep your market and client information neatly organized, but set alerts to inform you as to the latest changes in the status of either your clients’ living situation or market trends. You can find more information and resources available at the IXACT Real Estate CRM website.

2. Updating Your Information

In addition to organizing your information, updating it can be quite a challenge. The housing market changes fast, and while you might have a bevy of information on different areas, if it’s out of date, it won’t be of much use. That’s why the best CRM systems can help real estate companies keep their information up to date. As stated, you can set your system to update as new information comes in. What’s more, the CRM can help determine what you do with that new information. Which client is it best suited for? Where should it be filed? How pressing is it? Your CRM can help you handle all of this and much more.

3. Matching Clients

The golden rule of real estate is, and always has been, location, location, location. That said, the perfect location for each client will vary. The best CRM options can be of immense help in this regard, utilizing algorithms and other methods to help you match clients to their perfect homes. As new homes come on the market, your CRM can notify you which clients are looking for homes still, and of those which are looking for properties which might match the property in question.

4. Maintaining Efficiency

All of this underscores the primary reason to look into real estate CRM – efficiency. It can be hard to make sure that a company as big and multifaceted as a real estate agency stays on track and remains efficient in terms of processing individual requests with the same attention to detail as smaller businesses. CRM allows you to give clients the individuated attention they need while helping give comprehensive coverage for all your real estate clerical needs.

Up your real estate game with quality CRM today.

5 Essential Real Estate CRM Features

Studies reveal that real estate agents who have adopted CRM are more productive than the agents who don’t use the software. Every real estate business needs a functional real estate CRM to enhance its business operations and keep in touch with all its clients. However, you must choose the CRM software with the right features for you to enjoy the efficiency. The software will have a significant impact on your business when you are smart about the CRM features to search for when investing in a CRM system.

1. Listing and closing activity plans

The listing and closing activity feature is vital when investing in real estate CRM because it makes sure that no stone is left unturned in the process of closing or listing homes. Consider a CRM system that allows you to assign a closing or listing activity plan to a home, and you get reminders via email on the dates to perform the activities. A good CRM system should have several closing and listing activity plans so that you choose the plan that suits you the most. The resources on the Ixact Real Estate CRM website might help you learn more and get a better understanding.

2. Marketing activity plans

One of the essential features of real estate CRM is marketing action plans. They are powerful tools that help you to remain in contact with hot real estate leads and previous customers. The feature comprises emails and letters that you can send to past customers at set time intervals. The feature also reminds you of the time to need to make phone calls to potential customers. A good CRM system should have plans that you can use for different contact types like past clients, seller leads, and buyer leads.

3. Compatibility with popular platforms

CRM software ought to have features that are compatible with other tools in the business. A compatible CRM program makes the transition easy because it can be used alongside other programs. It can be time-consuming for the agents to learn about an entirely new program, which interferes with sales. Make sure the features are also easy to use for the end users.

4. Mobile capability

Most real estate agents are often on the road. As a result, they need mobile real estate CRM. Therefore, you should consider mobile ability when adopting CRM software to limit cost and take advantage of mobility. Mobile CRM software must be compatible with almost all mobile operating systems to make it easy for agents to use the software on their mobile devices.

5. Automated website lead capture

You can find potential new leads on various online platforms, such as your website. CRM should have a feature that enables you to streamline the process by capturing the online leads automatically and assign them to an email program. The feature ensures that the CRM software notifies you via email every time you have a new lead.

8 Real Estate CRN Features to help you convert Online Leads

CRMs are extremely valuable to your business, as they complete a variety of tasks that make it easier and more effective to reach and manage clients. However, different CRMs focus on different things, and many are even tailored to fit the needs of your business. As far as generating online leads goes, the following are some of the Ixact real estate CRM features that will help you gather and convert online leads as efficiently as possible.

1. Cloud-Based Technology

Software is growing increasingly cloud based anyway, but you definitely want your CRM to be cloud based. This means that you can access the content and respond to potential leads immediately and from virtually any location.

2. Integration

The more consolidated your system is, the less likely you are to make mistakes or errors as a result of switching back and forth between programs. In addition to integrating with your website, email, and phone, you may want to find a CRM that is also integrated with a transaction software, which means you won’t have to navigate between two different platforms to convert leads.

3. Data Collection

Some CRMs are more capable than others, and in addition to being able to retrieve and store data, your real estate CRM should be able to collect data and analyze patterns. The ability to analyze data is growing increasingly important, and it will improve the effectiveness of additional features.

4. Automation

Automation is growing increasingly sophisticated, and the more customer relationship tasks your CRM can perform on its own, the less work you will have to do manually. These days a lot of tasks can be automated, including email campaigns, which will help you keep in touch with clients and potential clients.

5. Social Media Management

For many agents, social media represents an enormous potential for leads, and you can find CRMs that track analytics from different social media platforms. This will make it possible to develop strategies to generate leads from these platforms.

6. Data for Website Traffic

Some CRMs track the data on your website, and this information should tell you how your visitors got to your website, namely which ad they clicked on or which page they filled out a form on. Knowing where your potential leads are coming from will make it possible to develop more intelligent strategies and target the areas with the most potential.

7. The Ability to Add and Eliminate Features

Many CRMs have customization capabilities, which will make it possible both to add and eliminate features as they become necessary or unnecessary. Not to mention, many CRMs are crammed with features, and the ability to eliminate those that you don’t use will simplify your operations.

8. Simple Interface and Dashboard

It will be helpful to have a CRM that is easy to navigate, and this should include a simple interface and a dashboard that allows you to view reporting on various interactions. The easier your CRM is to use, the better you will be able to use it to your advantage.

4 Common Myths on Real Estate CRM

Every day more companies are using the real estate CRM to enhance their processes, track leads, and increase profiles while cutting down on cost. The technology meets the dynamic customers of your real estate business as well as the industry requirements. CRM also fulfills the expectations of informed clients and boost customer loyalty. However, it does not come without its challenges for businesses that have implemented the technology. One of the most significant challenges has been the myths and misunderstandings surrounding CRM, which have been a barrier to success.

1. CRM is time-consuming to set up

Just like other new systems, the initial set up process can be daunting. However, people have a misunderstanding that the process of setting up CRM consumes a lot of time, so they avoid embracing the software. On the contrary, CRM does not take a lot of time to set up when you have the right support team. The team will ensure that the software is set up appropriately and that all your contacts have been imported correctly regardless of where you have stored your contacts. Surprisingly, you can import contacts in the new software within a day; thus, it is a quick and straightforward process. You can find more resources and information from the Ixact Real Estate CRM website.

2. Vertical real estate CRM will always function

The processes and requirements of your company are unique and different from those of your competitor. Therefore, the myth that vertical CRMs always work is false. Businesses should look at pre-built CRM as a starting point that they can use to grow. Your business should consider a customized CRM solution with an extra configuration to meets its needs rather than assuming that all CRMs will always work.

3. Cloud-based CRM is cheaper than others

Don’t fall prey of the common misconception that cloud-based CRM is cheaper than other CRMs. The cost of implementing real estate CRM will vary based on your needs, business requirements, and scenarios. Also, the total cost of a CRM implementation is usually based on the number of users and the cost of ownership. Additionally, other factors that affect the cost of CRM implementation include 24/7 support and upgrades, which should be looked into to determine whether is cloud-based CRM is cheaper than other solutions.

4. CRMs are only sales tools

On the contrary, CRM solutions are usually personalized, and they can be used beyond sales processes. You can use real estate CRM for an array of functions including tracking your business relationship with banks, brokers, property managers, investors, and other stakeholders. You should ensure that you endeavor to analyze other functionalities of a CRM solution before you implement it. CRM solutions also offer data governance tools that provide data integrity and accuracy. Also, the myth that CRM does not generate leads for real estate business is false.