4 Reasons You Need CRM Tools for Real Estate

CRM is the short way of saying "client relationship management" or "customer relationship management". If you're in the business of selling real estate, you're already aware that clients are the most critical component for success in your business. These days you can't afford to be without excellent client relationship management tools.

Perhaps you aren't convinced of the need for using customer relationship management tools. Read on to discover 4 reasons that CRM tools are essential for real estate agents and brokerages in today's competitive market conditions.

1. Your Top Competitors Are All Using CRM Tools

A recent survey estimates that more than 70 percent of all real estate agents in the USA are using database systems that interface with dedicated real estate software tools to keep on track with their customer relationship management tasks. According to the same survey, 95 percent of the most successful agents -- those earning more than $100,000 a year -- utilize CRM for real estate.

These systems are vastly superior to spreadsheet programs like Excel or email program based contact managers for accessing your list of contacts. A client relationship management system gives you far more sophisticated capabilities for organizing client information, following up with leads, scheduling email newsletters, sending follow-up communications, integrating your calendar-based task lists and performing many of your other essential duties as a real estate agent.

2. Real Estate Agents Using Client Relationship Management Tools Close 26 Percent More Transactions

If you want to sell more homes and close more rental agreements, give client relationship management tools a try. On average, it's the agents who are using client relationship management tools that are closing the most real estate deals -- 26 percent more of them on average. Imagine the difference in your annual earnings if you could close 26 percent more home sales this year. If you aren't using a database system to manage your client relationships, these statistics make it pretty clear that you're getting left behind the agents who are.

3. Real Estate Agents Using CRM Tools Are At Least 50 Percent More Productive Than They Were Before They Implemented Their Database Systems

If you want to fast-track your productivity as a real estate agent, client relationship management tools offer you one of the easiest ways to accomplish that goal. Once you get past the initial learning curve, you'll find that it is far easier to utilize a database system than it is to manage hundreds of spreadsheet entries, sticky notes, business cards or Rolodex cards. The majority of real estate agents and brokers find that a database-focused system is more effective than any other type of system for organizing, accessing and utilizing their clients' information to nurture their relationships and ultimately close more real estate deals.

4. You Can Use Client Relationship Management Tools to Automate Your Email Marketing

Wouldn't it be amazing if you could automate the process of sending just the right email communication at appropriate times to every contact in your sphere? This is not only possible with a sophisticated database-focused system; it's also easy to do. If you choose a system offering drip email campaigns and list segmenting features, you'll be amazed at your newfound abilities to customize and send targeted emails to all your acquaintances at just the right times. If you set up your system thoughtfully, you'll never have to worry about forgetting birthdays or sending well-timed, holiday-appropriate greetings to your clients of varying religious faiths.

These are 4 of the most compelling reasons you should be using database-centered IXACT real estate CRM tools for real estate. Once you implement a database system, you'll find the rewards extend far beyond the advantages described here. Top-performing agents agree that an outstanding client relationship management system more than pays for itself; if you're in this business for the long term, you'll want to implement a database system as soon as possible to maximize your productivity and reap the most possible rewards.